• RankiaPro Europe
    • RankiaPro Spain
    • RankiaPro LATAM
    • RankiaPro Italy
SUBSCRIBE
Search
Close
  • Home
  • Insights
    EQUITIES
    EQUITIES
    FIXED INCOME
    FIXED INCOME
    ESG
    ESG
    INTERVIEWS
    INTERVIEWS
    MARKET OUTLOOK
    MARKET OUTLOOK
    ETF
    ETF

    Featured

    outside allianz GI
    Insights

    China Briefing

  • News
    APPOINTMENTS
    APPOINTMENTS
    LAUNCHES
    LAUNCHES
    ASSET MANAGERS
    ASSET MANAGERS

    FEATURED

    rankiapro-blackrock-lanza-nuevo-fondo-ucits-asignacion-global-sostenible-europa
    Launches

    BlackRock launches new Sustainable Global Allocation UCITS Fund in Europe

  • Magazine
    RANKIAPRO EUROPE
    RANKIAPRO EUROPE
    RANKIAPRO IBERIA
    RANKIAPRO IBERIA
  • Events
    RANKIA FUNDS EXPERIENCE
    EVENTS & CONFERENCE CALLS
    EVENTS & CONFERENCE CALLS
    RANKIAPRO MEETINGS
    RANKIAPRO MEETINGS
  • Podcast
  • MiFIDII Training
Menu
  • Home
  • Insights
    EQUITIES
    EQUITIES
    FIXED INCOME
    FIXED INCOME
    ESG
    ESG
    INTERVIEWS
    INTERVIEWS
    MARKET OUTLOOK
    MARKET OUTLOOK
    ETF
    ETF

    Featured

    outside allianz GI
    Insights

    China Briefing

  • News
    APPOINTMENTS
    APPOINTMENTS
    LAUNCHES
    LAUNCHES
    ASSET MANAGERS
    ASSET MANAGERS

    FEATURED

    rankiapro-blackrock-lanza-nuevo-fondo-ucits-asignacion-global-sostenible-europa
    Launches

    BlackRock launches new Sustainable Global Allocation UCITS Fund in Europe

  • Magazine
    RANKIAPRO EUROPE
    RANKIAPRO EUROPE
    RANKIAPRO IBERIA
    RANKIAPRO IBERIA
  • Events
    RANKIA FUNDS EXPERIENCE
    EVENTS & CONFERENCE CALLS
    EVENTS & CONFERENCE CALLS
    RANKIAPRO MEETINGS
    RANKIAPRO MEETINGS
  • Podcast
  • MiFIDII Training
Search
Close
Search
Close

Home | Broadridge’s Fund Brand 50 for 2020 revealed

Broadridge’s Fund Brand 50 for 2020 revealed

Fund Brand 50 identifies the best asset management brands in 2020 based on the views of some 850 fund selectors across Europe responsible for some €3trn of assets
Jesús Segarra Sobral

2020/03/17

The eighth edition of the annual Fund Brand 50 list published by Broadridge Financial Solutions has been released. The Fund Brand 50 identifies the best asset management brands in 2019 and findings are based on the views of some 850 fund selectors across Europe, in 10 countries, responsible for some €3trn of assets.

Fund Brand 50 (FB50), a research study by Broadridge Financial Solutions, reveals the best brands in European third-party asset management and names the latest movers and shakers. The independent study measures asset managers’ relative brand attractiveness based on fund selector perceptions across ten brand drivers. The research also examines the best third-party brands in each of Europe’s ten largest retail markets.

The latest annual brand study reveals that size does not matter when it comes to building brand credibility. Those brands that made the biggest gains had varied backgrounds, product scale and investment expertise, and all demonstrated high conviction stories to engage the industry’s most influential fund buyers. Asset management giants BlackRock, JP Morgan and Fidelity held on to their leadership positions, while the US bond manager Pimco, entered the elite top-ten.

TOP 10 CROSS-BORDER GROUPS 2020

RANKFund GroupRANK CHANGE
1BlackRock0
2JPMorgan AM 0
3Fidelity0
4Pictet AM0
5Robeco+2
6Schroders0
7Amundi+3
8Natixis+3
9M&G-4
10Pimco+3

Additional findings from this year’s study include:

  • The rising importance of the client relationship and its impact on brand. The days of mass marketing have gone, and a more individualized approach that responds to the specific needs of each distribution partner is expected.
  • The narrowing gap between JPMorgan and Fidelity, which are closing in on Europe’s long-standing brand leader, BlackRock. The leader’s score declined further in 2019, its allure possibly suffering dilution from the success of its subsidiary, iShares, whose brand is measured separately.
  • Mixed messages behind ESG as a brand driver of success; its impact on brand remains low, but the evidence is growing of the need for groups to pay more than lip service to their commitments. European groups are ahead of this curve by Robeco ranking first and Candriam second.
  • Focus on fees also saw iShares gain three places to 13th, its highest ever rank, the survey notes.
  • Brand

Related Post

NEWSLETTER
If you want to keep up to date with the latest news from the asset management industry and all our events, subscribe now to our newsletter.
Subscribe

Last Tweets

6h

🗣️ @InvescoInsights launches global high yield debt ESG ETF

🔗#ETF #Launch #RankiaProEurope
...https://en.rankiapro.com/invesco-launches-global-high-yield-debt-esg-etf/

6h

🏗 Generali Real Estate expands its commercial real estate debt offering with a new fund

🔗#RealEstate #LaunchFund
... #RankiaProEurope
https://rankiapro.com/en/generali-real-estate-expands-commercial-real-estate-debt-offering-new-fund/

7h

🗣️The @ecb meets this Thursday, what can we expect?

🔗#ECB #inflation #Europe #RankiaProEurope
...https://en.rankiapro.com/ecb-meets-thursday-what-expect/

9h

🗣️ Private banking and the new generations

🔗#PrivateBanking #NewGenerations #RankiaProEurope
...https://rankiapro.com/en/private-banking-and-new-generations/

RankiaPro

  • Home
  • Insights
  • News
  • Magazine
  • Events
  • About us
Menu
  • Home
  • Insights
  • News
  • Magazine
  • Events
  • About us

Terms and uses

  • Cookies Policy
  • Privacy Policy
  • Disclaimer
Menu
  • Cookies Policy
  • Privacy Policy
  • Disclaimer

Contact

  • Email: [email protected]
  • Phone: (+34) 963 386 976
  • Mobile: (+34) 640 308 023

Newsletter

If you want to keep up to date with the latest news from the asset management industry and all our events, subscribe now.

Subscribe

All rights reserved © 2003 – 2021 Rankia S.L.

RankiaPro

  • Home
  • Insights
  • News
  • Magazine
  • Events
  • About us
Menu
  • Home
  • Insights
  • News
  • Magazine
  • Events
  • About us

Terms and uses

  • Cookies Policy
  • Privacy Policy
  • Disclaimer
Menu
  • Cookies Policy
  • Privacy Policy
  • Disclaimer

Contact

  • Email: [email protected]
  • Phone: 963 386 976 – 601 302 692

All rights reserved © 2003 – 2021 Rankia S.L.

Manage Cookie Consent
To provide you the best experience on our website, we use technologies like our own and third-party cookies for analytical purposes and to store device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique identifiers on this site. Not consenting or withdrawing consent may adversely affect certain features and functions.

To learn more, please read our Cookie Policy and Privacy Statement.
Functionality or Personalisation Cookies Always active
These cookies are necessary for the website to function or for the unique purpose of transmitting a communication over an electronic communications network, and cannot be disabled on our systems. Usually they are set up to respond to actions made by you to receive services, such as adjusting your privacy preferences or filling out forms. You can set your browser to block or alert you to the presence of these cookies, but some parts of the website will not work. These cookies allow the website to provide better functionality and personalisation. They may be set by us or by third parties whose services we have added to our pages. If you do not allow these cookies some of our services will not work properly.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics Cookies
These cookies allow us to count traffic sources in order to measure and improve the performance of our website. Storage or technical access which is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing Cookies
These cookies may be site-wide, placed by our advertising partners. These third parties may use them to create a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you may receive less targeted advertising.
Manage options Manage services Manage vendors Read more about these purposes
Cookie Settings
{title} {title} {title}
  • RankiaPro Europe
    • RankiaPro Spain
    • RankiaPro LATAM
    • RankiaPro Italy
Menu
  • Home
  • Insights
    • Equities
    • ESG
    • ETF
    • Fixed Income
    • Interviews
    • Market Outlook
  • News
    • Appointments
    • Asset Managers
    • Launches
  • Magazine
    • RankiaPro Europe
    • Magazine Iberia
  • Events
    • Rankia Funds Experience
    • Online Events
    • RankiaPro Meetings
  • Podcast
  • MIFIDII Training

Follow us on social media

Linkedin Twitter Youtube Flickr

NEWSLETTER

Subscribe

Book now

Broadridge’s Fund Brand 50 for 2020 revealed